"By supporting Microsoft DirectX 9.0 and HLSL,
ATI demonstrates its far-reaching vision for the graphics
industry. ISVs can now combine ATI's compelling technology
with Microsoft® DirectX 9.0 and HLSL to create Windows
games that contain the most innovative and immersive
depth of content available to date."
- Dean Lester, General Manager of Graphics and Gaming
Technologies, Microsoft Corporation.
"Freeing developers from the pains of writing
in assembly is a good thing. HLSL allows us to write
equivalent shader code, with equally high performance,
in a fraction of the time.“
-Gary McTaggart, Engineer, Valve
“Using HLSL to write vertex and pixel shaders
makes it significantly easier to develop stunning new
visual effects for games”
-Jeff Grills, Technical Director, Austin Studio, Sony
Online
"HLSL in conjunction with the new generation of
ATI cards allow us to push the envelope of what we can
achieve in our games graphically. HLSL lets us rapidly
prototype effects and be much more productive, while
the Radeon 9700 gives us the power to take our visual
effects one step closer to film quality."
-Michael Heileman, VP of Technology, Fox Interactive
"The open standard of Microsoft's High Level Shader
Language ( HLSL ) participates in the democratization
of PC computer graphics design and sets a new standard
for Shaders programming. With ATI supporting HLSL, our
game developers can concentrate on programming the best
possible effects on the Radeon 9500 ( and above ) while
assuring compatibility with all graphic hardware."
-Julien Merceron, Worldwide Technical Director, Ubi
Soft Entertainment
"It's great to see a card like the 9700 with
HLSL and DX9 support as early as we have. It's one of
those new great toys you can't stop playing with."
-Todd Howard, Executive Producer, Bethesda Softworks
"We're very excited about developing our graphics
rich environments using DX9 hardware like the Radeon
9700. The information and support that we've received
from ATI has helped us to continue developing leading
edge graphics features for our titles at Ion Storm."
-John Talley, Director of Technology, Ion Storm
"RenderMonkey and HLSL allow us to rapidly prototype
advanced special effects and bring the highest level
of photorealism into our games."
-Tom Forsyth, Muckyfoot bloke / Microsoft MVP, Muckyfoot
Productions Ltd.
"ATI's excellent developer support allows us to
get the most from the new features offered by the latest
Radeon hardware."
-Oscar Cooper, Lead Programmer, Creature Labs
"The Radeon 9500 and 9700 support for DirectX
9 shaders gives games stunning realism. HLSL allows
us to use the potential these incredible cards offer
now, and in the future."
-Dean Cleaver, Programmer, Eclipse Studio Ltd.
"I am very excited about the future and are using
the Radeon 9500 and 9700 as the development vehicles
for our current and next generation applications. All
of the developers my company represents have been extremely
impressed with the quality of ATI's hardware and the
excellent support from ATI's Developer Relations department.
I have not seen such amazing products coupled with excellent
service in a very long time."
-Paul Trowe, President, Evolution Consulting, Inc.
"ATI's support for open standards like HLSL is
exactly what we need to ensure our shader developments
work across multiple product lines with all graphics
vendors and allow us to spend more time and programming
resources on writing more powerful custom shaders. As
John Carmack says, high level shader languages are a
key part of the future of game development."
-Alan Ellis, CGSoftware.
"Mojo training day really shows that ATI cares
about its developers and the community by providing
us with technology, training and the tools needed to
create next-generation graphics for games and visualization
applications. In addition, the release of RenderMonkey
has been an essential tool in our shader development
process. Mojo day showed me how to take advantage of
the advanced DirectX 9 HLSL technology quickly and easily
with stunning results."
-Alex D'Angelo, Graphics Engineer, Fusion Industries.
"As an ATI driver development partner we at SciTech
are excited to see such powerful and innovative Open
solutions being adopted and supported by ATI."
-Andrew Bloo, Director of Sales & Marketing, SciTech
Software, Inc.
"We are very pleased with the support we have
received from ATI during the development of our latest
PC titles. ATI continues to push the boundaries of graphics
technology and the Radeon 9700 is an incredibly powerful
piece of hardware. We plan on taking advantage of the
advanced features of the Radeon 9700 and DirectX 9 in
our future PC titles."
-Michael McHale, Producer, Konami of America, Inc.
"ATI has always made competitive cards, but the
Radeon 9700 is undoubtedly the best video card available.
We couldn't have the creative
freedoms we have with the DX9 HLSL on any other card."
-Tom Spilman, Programmer.
"The Microsoft and ATI combination give us a substantial
edge in the look and performance of Enigma: Rising Tide."
-Kelly Asay, President, Tesseraction Games, Inc.
"ATI continues to support game development on
the cutting edge by being the first to support DirectX
9 with features like HLSL and advance pixel and vertex
shaders with the Radeon 9700 Pro. We are at the forefront
of imagination being the limiting factor in games, not
graphic power."
-Frank Hom, Producer, Ubi Soft.
"ATI's support for open standards like HLSL is
exactly what we need to ensure our shader developments
work across multiple product lines with all graphics
vendors and allow us to spend more time and programming
resources on writing more powerful custom shaders. HLSL
is revolutionizing the way developers write shaders,
giving unprecedented control of the transform and rendering
pipelines."
-Rick Simmons, Director of Engineering, Artifact Entertainment,
L.L.C.
"ATI is seriously pushing the leading edge of
graphics technology allowing extremely high realism
in real-time using DirectX 9 with the industry leading
Radeon 9700."
-Cynthia Gibson, Product Manager, Micron.
"I am very excited about the future and are using
the Radeon 9500 and 9700 as the development vehicles
for our current and next generation applications."
-Jason Hirst, Lead Programmer, Gameworld Seven Ltd.
"We are extited to see ATI bring to market its
latest hardware-enabled DX9 HLSL products. ATI's support
for open standards like HLSL helps us ensure our projects
work across product lines from all graphics vendors,
and ATI has lead the way in chipsets with the Radeon
9000 series. Creating state-of-the art custom advergaming
apllications requires outstanding graphics performance,
and we look forward to working with ATI, Microsoft,
and our other partners to see that DX9 becomes the new
"gold standard" of computer graphics."
-Michael Wolk, President, Hawkwood Software.
"ATI Radeon 9500 and 9700 in combination with
our in-house visualization software allows SUGEN to
bring life saving drugs to market
faster."
-Chris Seline,
"I am very excited about the future and are using
the Radeon 9500 and 9700 as the development vehicles
for our current and next generation applications. RenderMonkey
and HLSL allow us to rapidly prototype advanced special
effects and bring the highest level of photorealism
into our new applications. HLSL is now the standard
for writing effects taking shader development and implementation
to the next level."
-Thomas Bruckschlegel, Senior Editor & Lead Programmer,
ToMMTi-Systems
"The Mojo training days and tools that ATI is
providing to the development community are streamlining
the path to HLSL adoption. Combined with the Radeon
9500 and 9700, cutting edge real time effects are rapidly
coming to the PC."
-David Rees, Vice-President, Altor Systems, Inc.
"I am very excited about the future and are using
the Radeon 9700 Pro as the development vehicle for our
current and next generation hardware design targeting
gamers and enthusiasts"
-Vivian Lien, Marketing Manager, SOYO, Inc.
"DirectX 9 and ATI hardware are ensuring unsurpassed
image quality and cutting-edge graphic effects in our
new game - KnightShift and all our upcoming titles.
ATI has always had great products but the Radeon 9700
is seriously pushing the leading edge of graphics technology
allowing extremely high realism in real-time using DirectX
9.HLSL and 2.0 pixel and vertex shaders are enabling
us to make our games visually stunning, taking advantage
of Radeon 9500 and 9700 advanced programmable engines."
-Janusz Grzyb, Technical Director, Reality Pump
"HLSL and 2.0 pixel and vertex shaders are enabling
us to make Lejendary Adventure visually stunning. We
are taking full advantage of Radeon 9500 and 9700 advanced
programmable engines."
-Dan Joergensen, Director, Dreams Interactive.
"ATI has always had great products but the Radeon
9700 is seriously pushing the leading edge of graphics
technology allowing extremely high realism in real-time
using DirectX 9."
-Jerome Kellar, Founder/CEO, beardeddragon-ent.com
"RenderMonkey and HLSL allow me to rapidly prototype
advanced special effects and to write books that focus
on the things that count in
real-time shader programming."
-Wolfgang F. Engel, Editor ShaderX and ShaderX 2.
"The Mojo training days and tools that ATI is
providing to the development community is making the
adoption of open standards like HLSL much easier."
-Kevin Malakoff, Technology Manager, Argonaut Games
PLC.
"ATI has always had great products but the Radeon
9700 is seriously pushing the leading edge of graphics
technology allowing extremely high realism in real-time
using DirectX 9. Furthermore, ATI's backing of open
standards such as DirectX 9 HLSL has been widely accepted
by the development community; thus raising the bar significantly
for improvements in image quality"
-Harold Morris, Configuration Manager, Vivendi Universal.
"ATI's support for HLSL and the quality of the
Mojo training days is making it much easier for Batfish
to take advantage of the enormous power of the Radeon
9500 and 9700."
-Philip Harris, Batfish Studios Ltd.
"ATI's support for open standards like HLSL is
exactly what we need to ensure our shader developments
work across multiple product lines with all graphics
vendors and allow us to spend more time and programming
resources on writing more powerful custom shaders."
-Rik Heywood, Technical Director, Synaptic Soup Ltd.
"ATI's backing of open standards such as DirectX
9 HLSL has been widely accepted by the development community
and is raising the bar significantly for improvements
in image quality."
-Lee Sandberg, Technical Director, AB Colorod Media.
"I am very excited about the future and are using
the Radeon 9500 and 9700 as the development vehicles
for our current and next generation applications. They
allow us to create great games without compromising
our creative vision."
-Jon Wetherall, Managing Director, Onteca Ltd.
"Along with Microsoft's DirectX9 API, ATI's impressive
Radeon 9700 provides the performance needed to fully
utilise the next generation of shading effects and rendering
paradigms."
-Warrick Buchanan, Tools & Technologies, Blue52
Ltd.
"The use of standard HLSL is critical to our product
development. The use of a high level language provides
productivity improvements needed for delivery of products
these days. The use of standards is necessary to be
able to support the hardware choices of our customers,
now and in the future."
-Michael Latta, Lead Architect, Ceira Technologies.
"HLSL and 2.0 pixel and vertex shaders are enabling
us to make our games visually stunning, taking advantage
of Radeon 9500 and 9700 advanced programmable engines.
It's very important for us that hardware vendors and
software vendors work together to create standards for
new technologies."
-Fabrizio Lagorio, Technical Director, Trecision.
"The open standard of Microsoft's High Level Shader
Language ( HLSL ) participates in the democratization
of PC computer graphics design and sets a new standard
for Shaders programming. With ATI supporting HLSL, our
game developers can concentrate on programming the best
possible effects on the Radeon 9500 ( and above ) while
assuring compatibility with all graphic hardware."
-Julien Merceron,
"With HLSL Microsoft is setting the foundation
for the next revolution in real-time graphics, by substantially
simplifying the use of advanced graphical rendering
techniques."
-Jonathan Small, Lead Programmer, Small Rockets.
"At Sonic Illustrations, we're inventing a new
art form. Until the ATI Radeon 9700 appeared, we were
seriously handicapped by architectural restrictions
in all PC graphics cards -- the built-in assumptions
about their end uses that don't really fit our app and
art. But the 9700's fully programmable, parallel, all-floating-point
engines combined with versatile open standards like
HLSL and DirectX 9, revolutionize the way we can program
and present our illustrations in real time."
-Gary W. Schwede, PhD, Founder, Sonic Illustrations.
"The thing that most impresses me about the Radeon
9700 and DX9 HLSL is not the improved performance, which
we've all come to expect with each new generation, but
the substantial improvements in graphical quality and
a much more logical programming model."
-Kristian Olivero, President, ba3D Software.
"HLSL combines the raw power of a fully programmable
graphics pipeline with the robustness and manageability
of an industrial-strength high level language"
-Jon Jansen, Software Engineer, Climax Entertainment.
"The Mojo training days and RenderMonkey tool
that ATI is providing to the development community is
making the adoption of HLSL and 2.0 shaders much easier."
-Kevin Parichan, Parichan Consulting.
"The Radeon 9700 from ATI is seriously pushing
the leading edge of graphics technology," said
Bill Hilliard, LightSurf Technologies. "It allows
extremely high realism in real-time using DirectX 9
and works great with LightSurf's 3Deep giving gamers
a real 'see first, shoot first advantage'."
-Keith Messinger, Product Manager, LightSurf Technologies,
Inc.
"ATI has raised the bar considerably with the
9700 and the 9500. The image quality is the best seen
so far. The support from ATI for industry standards
like DX9 HLSL and tools like Rendermonkey allows us
to quickly prototype complex shaders to create a deep
and immersive gameplay environment."
-Jan van Sweevelt, Graphics Programmer, Vae Victis Incorporated.
"The development information ATI provides is helping
developers to understand what is possible with new state
of the art programable graphics engines."
-Robert Reiswig, Product Development, Vision Factory
Development.
"Open standards like HLSL will allow us easier
development and implementation of shaders across our
multiplatform products, allowing us to
concentrate on what we're good at - make top quality,
ground-breaking games!"
-Andrew Griffiths, Programmer,. Awesome Developments.
"The development information ATI provides is helping
developers to understand what is possible with new state
of the art programable graphics engines. I am very pleased
with their support and williningness to provide us with
evaluation merchandise for the Radeon 9700 pro video
cards. This process has made it possible for us to see
all the features of DirectX 9."
-Sam Calis, Senior Software Engineer, Universal Interactive.
"We pushed the graphics of our current top title
SpellForce due to the extensive use of first generation
shaders. The introduction of the much more evolved shader
model 2.0 with DX9 class hardware and the use of the
open standard HLSL technology enable us to move the
bar to much higher levels while also speeding up development."
-Dirk Ringe, Lead Programmer, Phenomic Game Development.
"The whole ATI Radeon series clearly shows ATI’s
unwavering ability to provide cutting edge graphics
solutions; the new Radeon 9700 has pushed the leading
edge of graphics technology once again! Together with
ATI’s support for HLSL, RenderMonkey and DirectX
9 game developers are easily able to rapidly prototype
advanced special effects and bring the highest level
of photorealism to their games."
-Scott Guest, Technical Director, Planet Moon Studios.
"Black Cactus is very excited by the HLSL and
Pixel Shader version 2.0. They are a quantum leap in
the world of real time graphics, and moves games closer
to the visual quality of films by the likes of Pixar
and Dream Works. ATI's Radeon 9500 and 9700 processors
are truly a glimpse into the future of real time graphics."
- Matt Curan, Senior Programer, Black Cactus.
|
