Press Release
- 2004
Majority of New HDTVs Powered By ATI
ATI's industry leading chips now available in new Digital Cable Ready HDTV sets
Tuesday
November 9, 2004
MARKHAM, Ontario – ATI Technologies Inc. (TSX: ATY, NASDAQ:
ATYT) announced today that the vast majority of commercially
available integrated Digital Cable Ready (DCR) High Definition
Televisions use ATI’s NXT2003™. The NXT2003 is the
industry’s first single chip off-air DTV and unidirectional
cable receiver. DCR HDTV sets are rigorously tested to insure
quality operation. Eleven consumer electronic companies have
announced digital cable certified HDTV sets. Of these, nine rely
on ATI’s NXT series components for reliable high performance
reception: Panasonic, Samsung, Toshiba, Hitachi, Sony, Mitsubishi
Digital Electronics America, Inc., Thomson, Inc., Sharp, and
another major manufacturer yet to be announced.
Digital televisions that have the “Digital Cable Ready” (DCR)
label conform to the United States’ Federal Communications
Commission (FCC) rules and regulations that guarantee the TV
will be able to receive digital programming from the majority
of cable providers within the United States. A DCR television
can be plugged directly into the cable system and receive analog
and most digital services without the need for a separate set-top
box. A CableCard, supplied by the local cable company, is plugged
into the television to enable digital cable service.
“ATI is proud to enable and facilitate the DTV transition,” said
Mike Gittings, Director of Marketing, DTV Products, ATI Technologies
Inc. “Through vision and innovation, ATI is delivering
the quality components that our customers demand. The NXT2003/4/5
product family provide the key technologies that enabled manufacturers
to develop HDTV sets that comply with the FCC Tuner mandate and
Cable Plug and Play Agreement. They also provide seamless migration
for the bidirectional cable specifications and requirements.”
The NXT2003 is a member of a trio of high performance integrated
circuits that were the first to combine digital terrestrial reception
and cable compatibility on a single chip. The NXT2004 VSB/QAM
Receiver (vestigial side band/quadrature amplitude modulation)
is designed for a variety of applications including off-air and
digital cable television receivers, set-top boxes, PCDTV and
datacast applications where cost, low power and industry leading
performance are a must. The NXT2004 VSB/QAM Demodulator is configurable
to work in either the ATSC compliant 8 VSB mode for terrestrial
broadcasting or in the ITU-J.83B/SCTE DVS-031 compliant 64 QAM
or 256 QAM modes. The NXT2003 includes all of the functionality
of the NXT2004 and adds a QPSK receiver for receiving the Forward
Data Channel, required for unidirectional cable operation. The
NXT2005 DTV Cable Transceiver and Terrestrial Receiver is capable
of receiving VSB off-air signals and performing the bi-directional
cable reception and transmission formats required by the emerging
bi-directional cable TV standards.
Copyright 2004 ATI
Technologies Inc. All rights reserved. ATI and ATI product and product feature
names are trademarks and/or registered trademarks of ATI Technologies Inc.
All other company and product names are trademarks and/or registered trademarks
of their respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstation, set-top
and digital television, game console and handheld markets. With
2004 revenues of US $2 billion, ATI has more than 2,700 employees
in the Americas, Europe and Asia. ATI common shares trade on
NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site at
http://www.ati.com .
Other ATI Contacts:
Trevor Campbell, Director, Porter Novelli Canada, at (416) 422-7202
or trevor.campbell@porternovelli.com
For media inquiries:
John Swinimer, Public Relations Manager, Consumer Products Division,
at (905) 882-2600, Ext. 8456 or swinimer@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or janet@ati.com
