Press Release
- 2004
ATI Brings High Definition Gaming to Mobile Users
Leading Developers Agree, Mobility™ Radeon® 9800 brings notebook graphics performance to unparalleled levels
Tuesday July
27,
2004
MARKHAM, Ontario – ATI Technologies
Inc. (TSX:ATY, NASDAQ:ATYT), the global leader for mobile graphics,
today raised the performance bar to unprecedented heights with
the introduction of Mobility™ Radeon® 9800. Designed
for the mobile gaming enthusiast, Mobility Radeon 9800 enables
users to enjoy the latest DirectX®9 games the way they were
meant to be played – at optimal settings for the highest
levels of performance.
Based on core technology from the award-winning Radeon X800,
Mobility Radeon 9800 is a powerhouse visual processor that blends
the best of the desktop and mobile graphics world, to the ultimate
benefit of the user. Mobility Radeon 9800 is available from Dell
on the Inspiron™ XPS in North America and the Inspiron™ 9100
in Europe.
“Thanks to the new Mobility Radeon 9800, the Dell Inspiron
XPS is the first laptop in the world with the power to run the
Splinter Cell® 3 E3 Weather demo at above 30 fps.” said
Dany Lepage, Splinter Cell® 3 lead programmer at Ubisoft’s
Montreal studio. “The strong performance of the Mobility
Radeon 9800, with antialiasing and the widescreen display of
the Inspiron XPS, should allow players to experience Splinter
Cell® 3 in the best possible conditions.”
“ATI continues its outstanding graphics performance with
the Mobility Radeon 9800 and enables us to be more creative with
the visual effects in our games," says Peter Molyneux, founder
of Lionhead Studios. "Gamers can now experience the advanced
3D graphics in applications like Black and White 2 previously
available only to desktop users.”
Rich on features and performance, the AGP-based Mobility Radeon 9800 comes
equipped with eight pixel pipelines and a 256-bit wide memory interface. This
increase in performance is harnessed with such features as SmartShader™ HD
and 3Dc™ for improved graphics detail and cinematic visuals. Additionally,
through the integration of PowerPlay® technology ATI can aggressively push
the performance envelope while addressing the low power requirements of the
mobile market.
“ATI has a proven track record of mobile graphics innovation
with first to market advantages for upgradeable graphics, DirectX
9 support and now high definition mobile gaming,” said
David Cummings, Director of Marketing, Mobile Business Unit. “The
introduction of Mobility Radeon 9800 represents another first
for ATI, with a mobile graphics solution that raises the bar
to virtual parity with our high end desktop portfolio.”
- Key features of the Mobility Radeon 9800 include:
- Based on TSMC’s leading-edge 0.13µm low-k semiconductor process;
- Unprecedented mobile graphics performance to drive today’s top DirectX® 9.0 game titles;
- Eight powerful rendering pipelines that deliver the ultimate cinematic visuals;
- Breakthrough image quality with 3Dc™ image enhancement;
- 256-bit quad channel memory interface; and
- PowerPlay technology for extended battery life.
Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is the world leader in the design
and manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider. ATI is dedicated
to delivering leading-edge performance solutions for the full
range of PC and Mac desktop and notebook platforms, workstations,
set-top and digital televisions, game consoles and handheld device
markets. With 2003 revenues in excess of US $1.3 billion, ATI
has more than 2,200 employees in the Americas, Europe and Asia.
ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock
Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site at
http://www.ati.com .
Other ATI Contacts:
Derek Baker, Senior Consultant, Porter Novelli Canada, at (416)
422-7158 or derek.baker@porternovelli.com
For media inquiries:
Jon Carvill, Public Relations Manager,
Mobile & Integrated, at
(905) 882-2600, Ext. 8477 or jcarvill@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or janet@ati.com
