Press Release
- 2003
ATI Technologies and Microsoft Announce Technology Development Agreement
ATI Graphics Technologies to Power Future Xbox Products and Services
Thursday August 14, 2003
Markham, Ontario – ATI Technologies
Inc. (TSX: ATY, NASDAQ: ATYT) today announced it has entered
into a technology development agreement with Microsoft Corp.
(NASDAQ: MSFT). Under the agreement, ATI is developing custom,
leading-edge graphics technologies for use in future Xbox® products
and services.
“We’re combining Microsoft’s vision, software
experience and R&D resources with ATI's pioneering leadership
in graphics technologies to create innovative future Xbox products
and services that meet the lifestyle needs of consumers in the
Digital Decade,” said Robbie Bach, senior vice president
of the Home and Entertainment Division at Microsoft. “We
selected ATI after reviewing the top graphics technologies in
development and determining that ATI's technical vision fits
perfectly with the future direction of Xbox.”
“Microsoft shares our passion for cutting-edge innovation,” said
K. Y. Ho, chairman and chief executive officer, ATI Technologies
Inc. “Our success working with Microsoft in the past gives
us great confidence as we move forward, and our broad experience
and wealth of engineering resources will ensure that we deliver.
This agreement cements ATI’s position as the prime graphics
supplier for the future of the games industry.”
Microsoft
and Xbox are either registered trademarks or trademarks of
Microsoft Corp. in the United States and/or other countries.
The
names of actual companies and products mentioned herein
may be the trademarks of their respective owners.
About ATI Technologies Inc.
ATI Technologies Inc. is a world leader in the design and manufacture
of innovative 3-D graphics and digital media silicon solutions.
An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider and is dedicated
to delivering
leading-edge performance solutions for the full range of
PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console, and handheld
markets.
With 2002 revenues in excess of U.S. $1 billion, ATI has
more
than 2,000 employees in the Americas, Europe and Asia.
ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock
Exchange (ATY).
About Xbox
Xbox (http://www.xbox.com/) is Microsoft's future-generation
video game system that delivers the most powerful games experiences
ever. Xbox empowers game artists by giving them the technology
to fulfill their creative visions as never before, creating
games that blur the lines between fantasy and reality. Xbox
is now available in the continents of North America, Europe,
Asia and Australia.
About Microsoft
Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader
in software, services and Internet technologies for personal
and business computing. The company offers a wide range of
products and services designed to empower people through great
software – any time, any place and on any device.
Contact Information
For media or industry analyst support, visit our Web
site at http://www.ati.com
For more information regarding Microsoft, press only:
Shoreen Maghame, Edelman, (323) 202-1061, shoreen.maghame@edelman.com
Sean Durkin, Edelman, (206) 268-2229, sean.durkin@edelman.com
For more information regarding ATI, press only:
Chris Evenden, ATI, (905) 882-2600, ext. 8107, cevenden@ati.com
Anne Ferguson, BenchMark Porter Novelli, 416-422-7154, aferguson@bmporternovelli.com
Note to editors: If you are interested in viewing additional
information on Microsoft, please visit the Microsoft® Web
page at http://www.microsoft.com/presspass/ on Microsoft’s
corporate information pages. Web links, telephone numbers and
titles were correct at time of publication, but may since have
changed. For additional assistance, journalists and analysts
may contact Microsoft’s Rapid Response Team or other appropriate
contacts listed at http://www.microsoft/
