Press Release
- 2003
ATI's DTV Solutions Chosen By Hisense
ATI delivers end-to-end state-of-the art DTV technologies to the Chinese marketplace
Wednesday
March 19, 2003
MARKHAM, Ontario – ATI Technologies
Inc. (TSX:ATY, NASDAQ:ATYT) announced today that Hisense
Electric Co. Ltd. has chosen Xilleon™ 220 and NXT2004™ to
power its line of consumer electronics products. Xilleon
220 is an advanced and highly integrated system-on-chip suitable
for a range of digital devices including set-top boxes (STBs)
and digital televisions (DTVs). NXT2004 VSB/QAM receiver
provides superior reception performance in the presence of
multipath, phase noise, impulse noise, adjacent and co-channel
interference for both terrestrial and cable environments.
Based in China, Hisense specializes in consumer electronics,
household appliances and information technology.
Hisense is utilizing Xilleon 220 and NXT2004 to create ATSC
(Advanced Television Systems Committee) TV and STB designs
for the United States market. Hisense has plans to modify
the design for the Chinese market when the DTV standard has
been ratified.
“Hisense has selected Xilleon 220 for several reasons,
including its unique ability to decode dual HD (high definition)
and multiple SD (standard definition) signal transmissions,
coupled with an integrated industry leading MIPS processor,” said
Dr. Jianping Zhang, Director of DTV Institute, Hisense Electric
Co. Ltd. “NXT2004 was the best choice to deliver state
of the art digital reception in a small footprint with excellent
integration.”
“
We’re proud to work with consumer electronics manufacturers
such as Hisense to bring exciting products to market,” said
Yujing Wei, Greater China manager, marketing and business
development, DTV/Consumer Products Group, ATI Technologies
Inc. “Xilleon 220 and NXT2004 are excellent choices
for their highly integrated design to save cost, space, and
power for consumer electronics manufactures. With ATI’s
innovative DTV technologies Hisense will be able to bring
cost-effective solutions to the marketplace. ”
Xilleon 220 integrates into a single chip all processor,
graphics, video, audio, and I/O (input and output) capabilities
needed in a set-top box or digital TV. Included are a 300
MHz MIPS® CPU (central processing unit), dual-HD capable
MPEG decoder, audio decoder, dual display engine, 2D and
3D graphics engine, conditional access, transport demultiplexers,
PCI (Peripheral Component Interconnect), USB (universal serial
bus), and hard disk drive interfaces.
The NXT2004 VSB/QAM Demodulator is configurable to work
in either the ATSC compliant 8 VSB mode for terrestrial broadcasting
or in the ITU-J.83B/SCTE DVS-031 compliant 64 QAM or 256
QAM modes.
ATI Technologies will exhibit its DTV technologies on March
21-23 at China Cable Broadcasting Network 2003 at booth #3606
in Hall 3 of the China International Exhibition Center, Beijing,
China.
Copyright
2003 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About Hisense Group Corporation
Based in China, Hisense Group Corporation specializes in consumer electronics,
household appliances and information technology. Ranked among the top ten Chinese
electronic manufacturers, Hisense offers product lines consisting of televisions,
air conditioners, refrigerators, computers, DVDs, CDMA mobile phones, software
and network apparatuses. Amidst overall declining Chinese TV industry, Hisense
has experienced increased sales revenue for TV sets based on their consumer
electronics expertise.
About
ATI Technolgies
ATI Technologies Inc. is a world leader in the design
and manufacture of innovative 3D graphics and digital
media silicon solutions. An industry pioneer since 1985,
ATI is the world’s foremost visual processor unit (GPU) provider and is
dedicated to deliver leading-edge performance solutions for the full range of
PC and Mac desktop and notebook platforms, workstation, set-top and digital television,
game console and handheld markets. With 2002 revenues in excess of US $1 billion,
ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our
Web site at http://www.ati.com
For Information:
John Swinimer, Public Relations Manager, Consumer Products,
at (905) 882-2600, Ext. 8456 or swinimer@ati.com
Other ATI Contacts:
Pedro Cabezuelo, Senior Counsellor, BenchMark Porter Novelli, at (416) 422-7164
or pcabezuelo@bmporternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com
For information about Hisense, please contact:
Mr. Zhiyong She. Public Relations, Hisense, at marketing@hisense.com.cn
or visit www.hisense.com
