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    Press Release - 2002

    ATI Technologies and Pinnacle Systems Announce Strategic Partnership

    Monday April 8, 2002

    MARKHAM, Ontario - ATI Technologies Inc. (TSE:ATY, NASDAQ:ATYT) and Pinnacle Systems, Inc. (NASDAQ: PCLE) have agreed to join forces to combine ATI's graphics technologies with Pinnacle's video technologies for future product developments. Pinnacle will utilize ATI's leading edge graphics and video technology as its hardware platform for future prosumer video editing solutions. ATI will bundle Pinnacle's award winning consumer video editing software with its future WONDER-branded products.

    "ATI is the clear leader in combining graphics and video technology," said Bill Loesch, Vice President, Engineering and Product Management, Personal Web Video Division, Pinnacle Systems. Inc. "By combining ATI's innovative graphics technology with Pinnacle's superior video technology, we will deliver revolutionary products to our customers. Our goal is to work with ATI as our strategic technology partner to deliver exciting video editing solutions later this year."

    "We have long recognized Pinnacle Systems as the provider of the best video editing software solution for the consumer market," said Rick Bergman, Senior Vice President of Marketing, ATI Technologies Inc. "By marrying Pinnacle's technologies with ATI's award winning All-in-Wonder and DV WONDER product lines, our products will remain the decisive leaders of all PC video solutions. ATI's customers will greatly benefit from our strategic relationship with Pinnacle as they will get the best video hardware from ATI and the industry's best editing software created by Pinnacle."


     
    Company Background

    Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, workstation, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).


    About Pinnacle Systems, Inc.
    Pinnacle Systems provides cutting-edge digital video creation, storage, streaming and viewing solutions for broadcasters, video professionals and consumers. Pinnacle Systems solutions help enable the creation, management and distribution of video via cable, satellite, video-on-demand (VOD), digital video disks (DVDs) and the Internet, along with consumer editing products for home movie making and DVD creation. The company has won eight Emmy Awards for its technical innovations for broadcast products and carries its commitment to technology throughout all of its product lines. Pinnacle Systems may be reached at (650) 526-1600 or at www.pinnaclesys.com.


    Contact Information

    For media or industry analyst support, visit our Web site at http://www.ati.com or contact:
    Pedro Cabezuelo, Senior Counsellor, BenchMark Porter Novelli at (416) 422-7164 or pcabezuelo@bmporternovelli.com

    For Information:
    John Swinimer, Public Relations Manager, Consumer Products, at (905) 882-2600, Ext. 8456 or swinimer@ati.com

    For investor relations support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com
     
     

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